The Bachelor of Science in Music Industry Studies - Marketing and Promotion degree in the Hayes School of Music provides students with the knowledge and experience to join multiple fields in the music industry, including careers as publicists, managers, entertainment attorneys and record label executives.
Courses in the Music Industry Studies - Marketing and Promotion degree include a broad core in music industry studies as well as specialized classes in music management and marketing, legal issues in the music industry and experience running Split Rail Records, our student-run record label. A required business minor that will familiarize students with basic business and entrepreneurial skills they will need to develop successful careers in this field is also included in the degree, as well as musical training to prepare our students to work with musicians. Successful completion of all coursework leads to a capstone internship which generally occurs in a major music center.
Alumni occupy positions in many aspects of the music industry. Employers include SONY/ATV publishing, Five 15 management, Universal Music and the Santa Fe Opera.
Visit the department homepage for more information, including Program of Study and Four Year Guide.
All Music Industry Studies majors complete a minor in Business.
Engagement Outside the Classroom
- Split Rail Records, Appalachian’s nationally recognized student-run record label
- Music and Entertainment Industry Student Association
Appalachian is committed to introducing students to different cultures and teaching them how to live and interact in a global society.
All Hayes School of Music students take MUS 2018 World Music as a requirement within their degree programs. Additionally, Music students are eligible to participate in international programs, including recent course-related activities in Ireland, South Africa and Cuba.
All students must audition to be accepted into the Hayes School of Music. In addition to the audition on their principal instrument or voice, students interested in Music Industry Studies must supply two additional documents. See Supplemental Requirements
- Successful completion of this degree leads to a capstone internship, which generally occurs in a major music center such as Charlotte, Nashville, Los Angeles or New York City.
- All music degrees require an audition.
- The Hayes School of Music prepares young musicians for professional lives as performers, composers, music educators, music therapists, conductors and music industry professionals, ensuring the next generation of musical leadership for the state, region and nation.
- With employment and graduate school placement record of nearly 100 percent, our students typically move into professional music careers, including performing, teaching, clinical work, research and business, as well as other career fields that value collaboration, logical reasoning and creative thinking.
- The Hayes School of Music engages the local and regional community with more than 190 concerts each year, giving students valuable performance experience.
Number of Students
Approximately 470 students in the Hayes School of Music
Method of Delivery
On campus only
Ms. Kim Wangler
Director of Music Industry Studies
Room 317, Broyhill Music Center