The Power of Mentoring - Carolyn Clark '04
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Carolyn Clark is a corporate communications manager for Yahoo!

Carolyn Clark, originally from Harrisburg N.C., in New York City.

Former Ambassador Advisor and mentor to Carolyn, Patrick Setzer, with senior Emma Rice.
Meaningful relationships are a hallmark of an Appalachian education. Carolyn Clark (see below) and Amy Sarno each have achieved career success in part because of caring professors and alumni who value being of service to others.
From internship to career
Carolyn Clark took a chance on applying for a New York City early career program, and the experience has dramatically shaped her career.
Acceptance into the prestigious NBC Page Program took her from producing local morning news to working on “Saturday Night Live” and “Late Night with Conan O’Brien,” which later led to a job with a public relations firm and most recently a position with Yahoo!.
“For 25 years old, I’ve done a lot in my career and had some unbelievable experiences,” says Clark. She is now a corporate communications manager for Yahoo!
Faculty mentors played an important role
The communication major credits Appalachian State University mentors for her success. “Appalachian prepared me to go and take new adventures,” she says. “I think being accepted into the NBC Page Program was really because of some of the faculty members who mentored me, particularly Kevin Balling and Larry Cornelison in the communication department, and Patrick Setzer, a communication alumnus who led the Appalachian Student Ambassador program.”
As a student, Clark worked at Mountain Television Network in Boone and led campus tours to prospective students. After graduation she worked at WCTI, an ABC affiliate in New Bern, N.C., before applying for the NBC Page Program.
The NBC Page Program accepts only 50 people a year from some 15,000 applications. “I was going against people from Harvard and Yale,” Clark recalls. To her delight, she got in. As an NBC Page, Clark learned the nuts and bolts of network television and worked with celebrities. Among her opportunities, she served as Conan O’Brien’s assistant and head production assistant for a Hurricane Katrina relief concert.
Upon completing her internship, Clark received an offer to help a CEO start The Dowd Agency, a company specializing in media relations, crisis communications, event planning, image consulting and community relations. As director of operations and senior account executive, Clark worked with clients such as Donald Trump, Mark Burnette Productions, and Yahoo!
Impressed by her work, Yahoo! in late 2007 recruited her as corporate communications manager to work with its newly developed Consumer Team. She develops stories for a variety of media that promote the company’s products for consumers. “It is very creative and challenging. I love it,” she says.
Appalachian, the place to be
In selecting a college, Clark said she was attracted to Appalachian in large part for its atmosphere.
“I walked onto campus when I was a prospective student and felt that it was the right place. From day one, people were smiling at me and I just knew it was the right place to be. I’ve never regretted that decision… Appalachian is the place to be, really.






















