Department of Marketing 


Unal O. Boya, Chairperson and Professor
Ph.D., University of North Carolina at Chapel Hill
Marketing Research


Alicia Aldridge, Associate Professor
Ph.D., University of Colorado at Boulder
Retail Management


Stephen W. Clopton, Professor
Ph.D., University of North Carolina at Chapel Hill
Marketing Strategy


Michael J. Dotson, Professor
D.B.A., Mississippi State University
Advertising Management


Lawrence L. Garber, Jr., Associate Professor
Ph.D., University of North Carolina at Chapel Hill
Consumer Behavior


Bonnie S. Guy, Associate Professor
Ph.D., University of Nebraska-Lincoln
Marketing 


Eva M. Hyatt, Associate Professor
Ph.D., University of South Carolina at Columbia
Consumer Behavior


James E. Stoddard, Associate Professor
Ph.D., Virginia Polytechnic Institute and State University
Sales and Sales Management




The Department of Marketing offers course work at the graduate level which
forms a part of the MBA degree program (see MBA program description, pages 
69-70). Prerequisite to graduate study is admission to the MBA program or
permission of the Assistant Dean for Graduate Studies and External Programs,
Walker College of Business.


(For a description of the course abbreviations used in the following list
of courses, see pages 46.)