COM 1100. Foundations of Human
Communication/(3).F;S.


The study of the development, research, theory and
field of human communication.




COM 2101. Public Speaking/(3).F;S.


Intensive practice in composition and delivery of
various types of speeches with emphasis on speech
structure and style. (SPEAKING)




COM 2106. Argumentation and Advocacy/(3).F.


Study of the theory of argumentation including the
reasoning process; the use, discovery, and
evaluation of evidence; refutation; advocacy
situation analysis and adaptation. Practice in
speaking in a variety of advocacy situations and
types. Corequisite or prerequisite: COM 2101 or
consent of instructor. (WRITING; SPEAKING)




COM 2110. Introduction to Nonverbal
Communication/(3).F;S.


An introduction to nonverbal behavior as a form of
communication, with emphasis upon nonverbal
communication in the classroom, in the business
world, and in general interpersonal relations.
Examination will be made of such areas of
nonverbal behavior as kinesics (body language),
haptics (communication through touch), proxemics
(use of space and communication), paralinguistics
(vocal cues in communication), and nonverbal
factors in communication between variant ethnic
groups and cultures. (WRITING; SPEAKING)




COM 2115. Speech Activity/(1).F;S.


Participation in activities of the Forensic Union
or other projects approved by the department. The
student will contract with the appropriate staff
member for the activities of this course. May
count four (4) hours toward graduation.




COM 2121. Interpersonal Communication/(3).F;S.


Study and application of basic communication
concepts to interactive communication situations
and problems. Students will be involved in various
activities pertinent to understanding these
concepts.




COM 2300. Introduction to Mass
Communications/(3).F;S.


Study of the forms of mass communication including
newspaper, magazine, radio, television, books, and
film. Corequisite or prerequisite: COM 1100 or
consent of instructor.




COM 2310. Communication Ethics/(3).F;S.


Study methods of applying logical concepts and
techniques as well as ethical theories, principles
and techniques to professional communication
fields. The course will also demonstrate the
importance of ethics and of communication ethics
to the student's personal and professional life.
It will scrutinize and evaluate the fundamental
issues and problems in communication ethics and
examine the social responsibility of professional
communicators. Prerequisite: COM 1100 or consent
of instructor. (WRITING)




COM 2315. Mass Communication Activity/(1).F;S.


Participation in broadcasting or journalism
activity. Students will contract with the
appropriate faculty member to work in radio, TV,
or journalism. Maximum of four hours may be
applied to graduation. Graded on S/U basis.




COM 2316. Audio Production I/(3).F;S.


Radio broadcast procedures; program types and
standards; social and programming aspects;
laboratory practice in radio, use of facilities of
radio station WASU-FM. Corequisite or
prerequisite: COM 2300 or consent of instructor.




COM 2500. Independent Study/(1-2).F;S.




COM 2600. Introduction to Journalism/(3).F;S.


Introduction to newsgathering, writing, and
editing processes. (WRITING; COMPUTER)




COM 2610. Print Newswriting/(3).F;S.


Study of newswriting for newspapers and magazines.
Emphasis on techniques of interviewing,
newsgathering, newswriting, and typing news
stories. Prerequisite: Reasonable typing skills,
COM 2600 or the consent of the instructor.
(WRITING; COMPUTER)




COM 2612. Broadcast Newswriting/(3).F;S.


Study of newsgathering and newswriting for radio
and television. Emphasis on techniques of
interviewing, newsgathering, newswriting and
preparing broadcast news stories. Corequisite or
prerequisite: COM 2300 or consent of instructor.
Prerequisites: keyboarding skills; COM 2600 or
consent of the instructor. (WRITING)




COM 2618. Introduction to Media
Publishing/(3).F;S.


Introduction to the creation of printed
communication. Students will be given the
opportunity to learn to use current desktop
publishing software to create publications
typically found in the field of communication.
Prerequisite: major in advertising or public
relations. (COMPUTER)




COM 2700. Foundations of Advertising/(3).F;S.


An introductory course that examines advertising
as a form of communication. After a brief
examination of history, role in the economy,
external restraints and customer behavior, the
course concentrates on theories and principles of
media messages and management as well as
advertising applications and trends. Prerequisite:
COM 2300.




COM 3010. Media Graphics/(3).F;S.


A study and application of the creative and
practical aspects of typography, layout and design
of printed and electronic communication.
Prerequisite: COM 2618. (WRITING; COMPUTER)




COM 3100. Interviewing Techniques/(3).On Demand.


Study of the variables present in informational,
persuasive, and employment interview situations.
Practice in classroom simulation interviews.
Prerequisite: junior or senior standing or
permission of the instructor.




COM 3110. Small Group Communication/(3).F;S.


The theory and practice of small group
communication, with emphasis upon the psychology
of small group interaction, styles and methods of
leadership, environments and small group
interactions, and problem/solution methodologies
in small group interactions. Students are provided
the opportunity to apply theory in actual small
group projects.




COM 3124. Intercultural Communication/(3).F.


Examines communication practices in multi-cultural
settings including international, national,
regional, ethnic, racial, economic, religious, and
other topics of pertinence to effective
intercultural communication. Students will be
involved in observational activities and research
activities to exemplify intercultural
communication differences in a practical way.
(WRITING; MULTI-CULTURAL; CROSS-DISCIPLINARY)




COM 3152. Communication in Organizations/(3).F;S.


Examines communication within organizational
structures; develops skill in language,
observation and listening; teaches improved
communications skill through interview and formal
presentations. Oriented to the speech
communication requirements of the contemporary
business and professional community.




COM 3155. Theory and Practice of
Persuasion/(3).F;S.


Survey of the theories of persuasion, with
emphasis upon persuasive forms in public address,
print and non-print advertising, and all general
forms of public suasion. Practice in the
preparation of a persuasive campaign, with options
open for that campaign to be developed for one or
more media. Prerequisites: COM 1100 and 2101, or
consent of instructor. (SPEAKING; WRITING)




COM 3200. Internet Communication/(3).On Demand.


Practical and theoretical introduction to the
Internet as a communication medium. Training in
effective online communication, including e-mail,
chat, net conferencing, and web pages. Discussion
of social, political, and personal impact of new
medium from a variety of theoretical, historical,
and critical perspectives. (COMPUTER)




COM 3300. Mass Media and Society/(3).F;S.


A survey of the social impact of mass media.
Analysis of issues such as mass media and
individual behavior, violence and TV, media and
consumers, and mass media and popular culture.
Prerequisite: COM 2300 or consent of instructor.




COM 3301. Writing for the Electronic
Media/(3).F;S.


Formats and techniques of writing for the
electronic media. Prerequisite: COM 2300 or
consent of instructor. (WRITING)




COM 3302. Copywriting for Advertising/(3).F;S.


Development of skills and techniques of
advertising copywriting applying to all media.
Goals are to improve creative writing skills,
learn the basics of advertising copy and layout
and the analysis of advertisements. Prerequisite:
COM 2700 or consent of instructor. (WRITING)




COM 3305. Communication Law/(3).F;S.


A study of legal sanctions and constitutional
freedoms affecting the mass media, various
communication technologies and human
communication. Prerequisite: COM 2300 or consent
of instructor.




COM 3306. Audio Production II/(3).F;S.


Advanced audio production procedures including
computer editing, integration of video and audio,
studio design, programming practices, live
production and engineering considerations.
Prerequisite: COM 2316.




COM 3312. Crisis Communication/(3).On Demand.


A study of the role of crisis communication in
contemporary organizations. Emphasis is on
critical assessment of organizational readiness
for a crisis and advanced crisis preparation.
Students prepare a crisis assessment and crisis
management plan for an actual
organization/business.




COM 3315. Political Communication/(3).On Demand.


Examines the theoretical and practical aspects of
political communication. Topics covered include
political debates, speechwriting, political
cartoons, communication strategies during and
after campaigns, and the role of the media in
political communication. (CROSS-DISCIPLINARY)




COM 3316. Television Studio Production/(3).F;S.


Exposure to multi camera, live studio production.
All aspects of the live process will be covered
including production equipment, scripting,
lighting, crew assignments, videotape formats and
editing. Two hours lecture, two hours laboratory.
Prerequisite: COM 2316.




COM 3318. Public Relations Principles/(3).F;S.


This course serves as an introductory course that
overviews the technical elements and basic
principles of public relations. It introduces the
students to the concepts and activities that form
the foundations of a professional practice.




COM 3320. Broadcast Production/(3).F;S.


A course for non-broadcasting majors. Introduces
students to the basic terminology, equipment and
operating procedures used in the production of
material for radio and television. Includes radio
and television laboratories. Two hours lecture,
two hours lab.




COM 3333. Electronic Media Programming/(3).On
Demand.


This course surveys the various methods for
program decision-making at all levels of radio,
television, and new electronic media. Also
covered: the duties of the program director, music
director, and on-air staff; how advertising, news,
and entertainment fit together in programming
strategy; the future convergence of media
technologies and their effect on future
programming; program criticism, effects, and
ratings; and future career opportunities in the
programming segment of these industries.
Prerequisite: COM 2300.




COM 3500. Independent Study/(1-4).F;S.




COM 3520. Instructional Assistance/(1).F;S.


A supervised experience in the instructional
process on the university level through direct
participation in a classroom situation. Grading
will be on a satisfactory/unsatisfactory basis
only. Prerequisite: junior or senior standing. May
be repeated for a total credit of three semester
hours. Approved contract required.




COM 3530-3546. Selected Topics/(1-4).On Demand.
COM 3547. Selected Topics in Interpersonal/
Organizational Communication/(3).F.
COM 3548. Selected Topics in Public
Communication/(3).S.
COM 3549. Selected Topics in Advertising/(3).F.


An opportunity to study a special topic or
combination of topics not otherwise provided for
in the Communication curriculum. Numbers COM
3530-3546 are reserved for variable credit courses
treating topics relating to any of the
department's degree concentrations; while COM 3547
is reserved for 3 credit hour selected topics
courses related to interpersonal and/or
organizational communication; COM 3548 is reserved
for 3 credit hour selected topics courses related
to public communication; and COM 3549 is reserved
for 3 credit hour selected topics courses related
to advertising. Any of these numbers may be
repeated for credit when content does not
duplicate.




COM 3600. Feature Writing/(3).F;S.


Study of principles, processes and techniques of
editorial and feature writing for print media.
Intense practical training in advanced writing
styles and skills. Prerequisites: COM 2600 and
2610, or consent of the instructor. (WRITING)




COM 3618. Public Relations Writing/(3).F;S.


Public relations writing seeks to increase student
skills in developing and preparing collateral
public relations materials. This course integrates
and builds upon the journalism, public address,
communications and public relations courses. It
sets the foundation for independent action in the
advanced public relations courses and for
successful experiences in an internship
environment. Prerequisite: COM 2600. (WRITING)




COM 3620. Principles of Fund Raising/(3).On
Demand.


An introduction to the basic principles and
methods of contemporary fund raising in the United
States. Students are introduced to the skills of
researching constituencies and developing a fund
raising plan for a real organization.




COM 3640. Media Planning/(3).On Demand.


This course is designed to teach the basics of
advertising media planning: the essential terms
and concepts in media planning, how to identify
the media problems and opportunities of a client,
and how to develop effective strategies for
solving these problems and making the best use of
these opportunities. Each student will produce a
ready-to-submit media plan for a client.




COM 3900. Internship/(3-12).F;S.


A designed work experience program in either
advertising, applied communication, electronic
media/broadcasting, journalism, or public
relations. Graded on S/U basis.




COM 3928. Communication Research Methods/(3).F;S.


This course is designed to increase students'
knowledge of the foundations and types of research
methods commonly employed in communication
research. Both quantitative and qualitative
methods will be taught. Students should gain a
fuller understanding of the relationship between
theory and research. They should also gain
practical experience in employing at least one of
the research methods in an original research
project leading to a written report suitable for
submission to an academic conference.
Prerequisite: junior or senior standing, or
consent of instructor. (COMPUTER)




COM 4101. Advanced Speech Composition/(3).F.


Theory and practice of writing the spoken word.
Study of speech composition and the role of
speech-making in various professional settings.
Special emphasis upon style, organization,
support, and criticism of the public speech with a
primary emphasis upon manuscript speaking.
Prerequisite: COM 2101 or permission of
instructor.




COM 4111. Theory and Criticism of Rhetorical
Communication/(3).F.


Study of the classical foundation of rhetorical
theory with emphasis on Greek and Roman
contributions and theorists. A study of
methodologies of rhetorical criticism including
those of the classical-traditional, experiential,
new rhetoric and contemporary. Application of
rhetorical theory and criticism to actual
rhetorical events and situations. Prerequisite:
junior or senior standing. (WRITING)




COM 4115. Communication Training and
Development/(3).On Demand.


The course will explore the field of communication
training and development within the broader
context of organizational communication; the field
of communication consulting generally; and the
communication competencies and understandings
critical for further study and success in the
field. Prerequisite: junior or senior standing, or
consent of instructor.




COM 4180. Communication Theory/(3).F;S.


Study of communication theories, systems, models,
formulations and measurements; new dimensions in
speech criticism and research methodology;
critical study of published reports in the
contemporary literature of the field.
Prerequisite: junior or senior standing, or
consent of instructor.




COM 4200. Editing, Layout and Design for the Print
Media/(3).F;S.


This course focuses on two major components of
newspaper production: (1)  editing and (2) layout
and design. Both deal with the "readability" and
"visual appeal" of a publication. Many of the
techniques taught in the course will be applicable
to magazine production as well. Prerequisites: COM
2600 and 2610. (COMPUTER)




COM 4300. Media Sales/(3).F;S.


A study of the techniques used by the mass media
to sell space and time to advertisers. Included is
a study of personal selling; company, product, and
audience research; media-audience matches; and
media sales presentations. Also examined are the
strengths and weaknesses of a variety of print,
radio and television advertising techniques and
strategies. Prerequisite: COM 2300 or consent of
instructor.




COM 4302. Broadcast Performance Techniques/(3).S.


A study and application of specific performance
techniques (i.e., voice, body, manuscript usage,
personality)  related to the broadcast industry.
Students will experience a variety of radio and
television performance and announcing situations
directed towards improving their broadcasting
performance skills. Prerequisite: COM 3316.




COM 4315. Electronic Media Management/(3).F;S.


The study of factors related to the management of
broadcast and cable stations, including finances,
human resources, programming, sales, regulation,
and promotion and marketing. Prerequisites: COM
2300 and junior or senior standing, or consent of
instructor.




COM 4316. Video Production I/(3).F;S.


Exposure to single camera field production,
incorporating all aspects of the production
process including scripting, shooting, lighting,
audio and editing. The course will also examine
the non-technical aspects of television including
budgeting, broadcast and non-broadcast markets,
distribution, legal considerations, and developing
a more analytical and critical approach toward
viewing the television medium. Prerequisite: COM
3316.




COM 4317. Electronic Media Regulation/(3).On
Demand.


Governmental regulation of broadcasting and
electronic media, detailing the FCC and other
agencies relationships; emphasizing early
broadcast legal history, administrative
rulemaking, programming, licensing, renewals,
content controls, ownership, fairness, political
advertising, copyright and emerging media.
Prerequisite: COM 3305.


                                
COM 4318. Public Relations Practices/(3).F;S.


An advanced course which uses case studies to
examine public relations problems and their
solutions. Students receive practical guidance in
the creation of public relations messages and
products. Prerequisites: COM 3318 and 3618, or
permission of the instructor. (WRITING)




COM 4400. Advertising Campaigns/(3).S.


This course is designed to teach the student how
to prepare an entire advertising campaign from
start to finish. As such, it will incorporate
knowledge gained from the variety of courses the
student has had previously. Prerequisites: senior
standing, COM 2700, 3302, or permission of
instructor.




COM 4413. Business and Professional
Communication/(3).F.


An in-depth examination of selected types of
communication situations found in business and the
professions. Emphasis is on developing effective
personal management skills, interpersonal skills,
interview techniques, and presentational skills.




COM 4416. Video Production II/(3).F;S.


A production course designed to give the advanced
student an opportunity to produce high quality
programming for cable systems both locally and
statewide. Programs will be shot utilizing both
multi camera studio production as well as single
camera field production. Prerequisites: COM 2316,
3316, 4316 and permission of instructor.




COM 4418. Public Relations Seminar/(3).S.


Examines the educational preparation and
requirements, as well as the professional
standards, for public relations practitioners. The
course analyses developments which impact the
interface between organizations, their publics,
and the social environment in which they operate.
It is also a critical study of the role of public
relations in different organizational settings.
Prerequisites: COM 4318 and senior standing, or
consent of instructor.




COM 4425. Task-Oriented Group Facilitation
Methods/(3).S.


Develop leadership and group facilitation skills
through hands-on instruction that demonstrates how
to conduct focused conversations, lead workshops,
and accomplish action planning. Application
opportunities using these skills include community
development, organizational planning, education,
government, and other occasions when people want
to actively participate in the creation of their
own futures. (Same as PLN 4425.) (SPEAKING)




COM 4510. Senior Honors Thesis/(3).On Demand.


Independent study and research. Honors thesis
directed by a member of the Department of
Communication. Prerequisites: Completion of 12
semester hours of departmental honors work and
permission of the Departmental Honors Coordinator.




COM 4550. Global Electronic Media Systems/(3).On
Demand.


This course will explore the technical, economic,
and regulatory changes to the electronic media in
countries throughout the world to prepare students
for careers in international electronic media.
Prerequisite: COM 2300 or permission of the
instructor.