Department of Marketing (MKT)


Unal O. Boya,  Chair


Alicia T. Aldridge
Steve W. Clopton
Michael J. Dotson
Lawrence L. Garber, Jr.
Bonnie S. Guy
Eva M. Hyatt
Robert E. McMahon
James E. Stoddard




The objective of the Department of Marketing is to develop responsible and
successful business leaders by providing undergraduate and graduate education
in the field of marketing.




BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION
(with a major in marketing)


A Bachelor of Science in Business Administration (BSBA) degree with a major in
marketing consists of 18 hours in addition to the College of Business core
courses required for the BSBA degree. Fifteen hours come from the structured
marketing core and three hours from marketing elective courses. To graduate
with a major in marketing will require a cumulative 2.0 (C) grade-point average
across all marketing courses.


Marketing core
     MKT 3220  Sales Management                                          3 s.h.
     MKT 3240  Integrated Marketing Communications                       3 s.h.
     MKT 3250  Marketing Research                                        3 s.h.
     MKT 3260  Transportation and Logistics Management                   3 s.h.
     MKT 4610  Consumer Behavior                                         3 s.h.


One elective chosen from the following:                               3 s.h.
     MKT 3052        Professional Selling
     MKT 3210        Retail Management
     MKT 3230        Industrial Marketing
     MKT 3530-3549   Selected Topics
     MKT 3900        Internship
     MKT 4100        Marketing Management
     MKT 4530-4549   Selected Topics
     MKT 4550        International Marketing


In addition to the above requirements, each marketing major must complete a
minimum of six semester hours in College of Business courses numbered 3000 or
above unless MKT 3900 is chosen as the marketing elective. Students who
complete MKT 3900 must complete a minimum of 3 additional semester hours in
College of Business courses numbered 3000 or above. These elective hours may be
in additional marketing courses, accounting, business communications, computer
information systems, management, finance or economic theory.




UNDERGRADUATE MINOR IN MARKETING
A minor in marketing for non-business majors may be obtained by completing the
following 18 hours of requirements with a minimum overall GPA of 2.0 over the
courses used to meet minor requirements:


  I. Required courses:
     ECO 2030  Principles of Economics - Price Theory                    3 s.h.
     ACC 1100  Principles of Accounting I                                3 s.h.
     MKT 3050  Principles of Marketing                                   3 s.h.


 II. Three marketing elective courses taken from the following:          9 s.h.
     MKT 3052  Professional Selling
     MKT 3210  Retail Management
     MKT 3220  Sales Management
     MKT 3230  Industrial Marketing
     MKT 3240  Integrated Marketing Communications
     MKT 3250  Marketing Research
     MKT 3260  Transportation and Logistics Management
     MKT 3530-4549  Selected Topics
     MKT 3900  Internship*
     MKT 4530-4549  Selected Topics
     MKT 4550  International Marketing
     MKT 4610  Consumer Behavior


Total hours for the minor in marketing                                  18 s.h.


*MKT 3900 Internship is a 6 s.h. course, but only 3 of these semester hours may
apply to meeting the requirements for the minor.


It should be noted that ECO 2030, Principles of Economics - Price Theory can
also count for social science credit in core curriculum requirements. It is
strongly recommended that the 2000 level courses be completed in the sophomore
year. The courses at the 3000 and 4000 level should be taken in the junior or
senior year after the student has been admitted to one of the degree-granting
colleges.




COURSES OF INSTRUCTION IN MARKETING (MKT)
This catalog reflects only the fall and spring semester courses. Courses
offered in summer terms can be found in the Summer Sessions Bulletin.
(For a description of the course abbreviations used in the following list of
courses, see the index for abbreviations.)


SPECIAL NOTE ABOUT ENROLLMENT IN UPPER LEVEL BUSINESS CLASSES:
Unrestricted enrollment by undergraduates in 3000 and 4000 level courses in the
College of Business is limited to students admitted to the College of Business.
Other undergraduates, including declared business majors not admitted to the
College of Business, may take at most five courses at the 3000 or 4000 level
(unless more is specified by a required minor, required concentration, or
non-business major) under the following conditions: the student has a
cumulative GPA of at least 2.0 and has completed all course prerequisites. Only
juniors or seniors may enroll in 3000 level courses and only seniors may enroll
in 4000 level courses.