MKT 1530-1549. Selected Topics/(1-4).On Demand. MKT 2500. Independent Study/(1-4).F;S. MKT 2530-2549. Selected Topics/(1-4).On Demand. MKT 3050. Principles of Marketing/(3).F;S. An introductory study of the marketing process in advanced market economies. Consideration of psychological theories and determinants of buyer behavior. A background in the elements of the marketing mix; the product distribution structure, the price system, and promotional activities. Survey of marketing in special fields. Planning and evaluating the marketing effort. Using computers to analyze marketing data; quantitative aspects of the marketing function. Prerequisite: admission to a degree granting college and ECO 2030. MKT 3052. Professional Selling/(3).F;S. Focus is on the development of selling skills, from prospecting for new customers to making a sales presentation, closing the sale and following up, as well as the development of an understanding of the economic and psychological buying motivations affecting the sales of industrial and consumer goods and services. The course will also include the application of a sales force automation software to facilitate the selling process, and to increase retention of existing customers. Prerequisite: MKT 3050 with a minimum grade of "C" (2.0). (SPEAKING) MKT 3210. Retail Management/(3).F;S. Focus is on operational problems, retail store organization, location analysis, buying, selling, sales promotion, service, and merchandise handling. Case analysis of managerial problems in retailing establishments. Prerequisite: MKT 3050 with a minimum grade of "C" (2.0). MKT 3220. Sales Management/(3).F;S. Management of sales force. Quantitative techniques and behavioral research applied to planning, organizing, directing, and controlling field sales effort. Prerequisite: MKT 3050 with a minimum grade of "C" (2.0). (SPEAKING) MKT 3230. Industrial Marketing/(3).F. A study of the nature and importance of the industrial market to include classification of industrial products, characteristics and determinants of industrial market demand and application of marketing strategy of industrial marketing. Prerequisite: MKT 3050 with a minimum grade of "C" (2.0). MKT 3240. Integrated Marketing Communications/(3).F;S. Intensive investigation of the field of advertising to include a review of the history and the economics of advertising, research, copy, layout, production, budgeting, and advertising organization. Theory and application are stressed. Prerequisite: MKT 3050 with a minimum grade of "C" (2.0). (WRITING) MKT 3250. Marketing Research/(3).F;S. Techniques involved in the collection, tabulation and analysis of marketing information. The analysis will include experimental design, factorial analysis, and regression analysis. Prerequisites: MKT 3050 with a minimum grade of "C" (2.0); ECO 2200 and junior standing. (NUMERICAL DATA; WRITING) (ND Prerequisite: Passing the math placement test or successful completion of MAT 0010.) MKT 3260. Transportation and Logistics Management/(3).F;S. An analysis of the subsystems of physical distribution including transportation, warehousing, inventory control, material handling, industrial packaging, order processing, and location analysis. Prerequisite: MKT 3050 with a minimum grade of "C" (2.0). (WRITING) MKT 3500. Independent Study/(1-4).F;S. MKT 3520. Instructional Assistance/(1).F;S. A supervised experience in the instructional process on the university level through direct participation in the classroom situation. Grading will be on a satisfactory/unsatisfactory basis only. Prerequisite: junior or senior standing. May be repeated for a total credit of three semester hours. MKT 3530-3549. Selected Topics/(1-4).On Demand. Prerequisite: junior or senior standing; MKT 3050 with a minimum grade of "C" (2.0). MKT 3900. Internship/(6).F;S. A full-time work experience in business normally done in the summer. Six semester hours are granted. Prerequisite: admission to a degree granting college; MKT 3050 with a minimum grade of "C" (2.0), and permission of Department Chairperson and Internship Coordinator. Graded on an S/U basis. MKT 4100. Marketing Management/(3).S. An integrated course in marketing, systematically oriented with emphasis on the marketing mix, the formulation of competitive strategies, and special attention to market analysis, marketing information, and sales forecasting. Case analysis is stressed. Prerequisite: MKT 3050 with a minimum grade of "C" (2.0). MKT 4500. Independent Study/(1-4).F;S. [Dual-listed with MKT 5500.] MKT 4510. Senior Honors Thesis/(3).On Demand. Independent study and research project directed by departmental faculty advisor on a topic of mutual interest to both student and advisor. The thesis should be completed during the senior year as a final requirement for graduation with honors in business and includes a formal presentation to the college faculty. MKT 4530-4549. Selected Topics/(1-4).On Demand. MKT 4550. International Marketing/(3).F;S. An analysis of cultural, legal, political, and economic factors affecting marketing in world markets. Emphasis is placed upon the differences in life styles, beliefs, attitudes, behaviors, and their influence upon the marketing decisions of the foreign firm. Prerequisite: MKT 3050 with a minimum grade of "C" (2.0). (MULTI-CULTURAL) [Dual-listed with MKT 5550.] MKT 4610. Consumer Behavior/(3).F;S. An examination of the psychological, sociological, and economic theories of buyer behavior. This is followed by analysis of the major current and classical empirical research studies designed to test the different theories of buyer behavior. Prerequisite: MKT 3050 with a minimum grade of "C" (2.0). (MULTI-CULTURAL; CROSS-DISCIPLINARY) [Dual-listed with MKT 5610.] MKT 4810. Seminar/(1-3).On Demand.