The Importance of Color










Color plays a vitally important role in the world in which we live. Color can sway thinking, change actions, and cause reactions. It can irritate or soothe your eyes, raise your blood pressure or suppress your appetite. When used in the right ways, color can even save on energy consumption.





Warm Colors



Warm colors are based on yellows, oranges, browns, yellow-greens, and orange-reds, colors. Warm colors have a tendency to be aggressive and exciting, so it's best to apply them in small doses.

Cool Colors



Cool colors are based on blues, greens, pinks, purples, blue-greens, magentas, and blue-reds. Cool colors tend to be soothing, calming colors and can be used in large amounts.

Intermediary Colors



Purples and greens are intermediary colors that are either warm or cool, depending on amount of red or yellow they have in ratio to blue. If the color contains less blue then it is leaning towards a warm hue, and if it has more blue then it is more towards the cool side.

Neutral Colors



Neutral Colors include white, black, gray and colors that contain a large amount of gray. Neutral colors are great for back-grounds and for enhancing the effect of warm colors.

Color Harmony



Too much color can be disturbing and chaotic, whereas too little can be boring. It is best to use a balance. So it's best to Use only a few different colors on a page. Avoid using an excessive amount of colors, blend and use warm and cool colors.

Computer Color Display



Computer monitors display colors using different amounts of red, green, and blue, these are called RGB color. This is an additive form of color, because red, green, and blue light in equal amounts "add" up to white light. All other colors are formed on screen by mixing the amounts of the RGB color. Since RGB color is completely different from the way colors are set in print, it has to be used differently.

Color and Emotion





The way different colors can affect emotions depends largely on a color’s brightness, shade, tint or tone and whether it’s cool or warm toned. Let’s take a look at some of the effects colors can have on how you feel:



Happy Colors



Happy colors are bright, warm colors like yellow, orange, pink and red. Pastel colors like peach, light pink or lilac can also have an uplifting effect on your mood. The brighter and lighter a color, the more happy and optimistic it will make you feel. Another way colors can create happy emotions is by combining multiple primary and secondary colors together for a youthful, colorful effect.

Sad Colors



Sad colors are colors that are dark and muted. Black and grey are the quintessential sad colors, but dark and muted cool colors like blue, green or neutrals like brown or beige can have a similar effect on feelings and emotions depending on how they’re used. In Western cultures black is considered the color of mourning, whereas in some East Asian countries it’s white to emphasize purity and rebirth.

Calming Colors



Cool colors like blue and green can make you feel calm. Pastel colors and particularly cool toned pastels like baby blue, lilac and mint have a calming and relaxing effect. Neutrals like white, beige and grey can also make you feel calm. The fewer colors you combine and the more simple and pared back a design is, the more calming it will feel.

Energizing Colors



Strong, bright colors and neon colors can have a powerful effect on emotions. Colors like bright red, bright yellow and neon green can feel energizing and make you feel more alert, but can also be irritating on the eyes. These colors will grab your attention and stand out from their surroundings. Highly pigmented, strong colors like royal blue, turquoise, magenta and emerald green can also have a stimulating effect and make you feel refreshed and energized.