Competitive Markets
- Many buyers and sellers
- Homogeneous products
- Free entry and exit
- Profit = 0
Revenue
TR = PQ
AR = PQ/Q = P
MR = ΔTR/ΔQ = PΔQ/ΔQ
= P
Short Run Profit Maximization
Set Q so that MR = P = MC
Shut down if P < AVC
Short run supply curve: S = MC > AVC
Long Run Entry and Exit
Profit = (P - ATC) × Q
Enter if P > ATC
Exit if P < ATC
Long run equilibrium: economic profit = 0
Comparative Statics
Demand increase
Demand decrease
Supply increase
Supply decrease