IVORY TOWER WINE LABEL BRANDING PROJECT

LOUIS CONRADIE

FERMENTATION SCIENCES

Louis Conradie is the Wine Production Specialist at Appalachian State University's Department of Fermentation Sciences. After finishing at the University in Stellenbosch, Louis went overseas to gain more experience and work in wineries in California and Australia adding to the experience he gained working and studying in South Africa. After 2 years of following harvest and working between Australia and the USA Louis got a lucky break and was able to stay in Australia through a sponsorship program and managed to gain citizenship. Over the next 6 years Louis worked in Orange, NSW and Margaret River Region, Western Australia where he was able to work with some of the Australian wine industries brightest winemaking minds. With 17 harvests over the last 12 years between South Africa, Australia, California, and Canada, in many different wine regions, Louis has managed to work in a wide number of wineries across the globe with a diverse group of individuals. He finds himself at he Fermentation Science department in the winemaking and viticulture program where he will be working closely with the students to build an appreciation for wine and the winemaking process.

Mr. Conradie approached Dr. George Glisan, Director of the Graphics Communication Management program, to design and rebrand new products for Ivory Tower Wines.