STUDENTS
DIGITAL MEDIA COMPOSITION I
This course is an introduction to digital production workflow application relevant to the graphic communications industry, primarily using Adobe software. Specific topics include production hardware, page layout, imposition, illustration, image processing, input and output devices, digital file storage, asset management, and proofing technologies. Students are introduced to real-world, client-based projects. I assigned the Ivory Tower Brand Label Design project to students from all sections of my Digital Media Composition I class. Students were asked to present a logo concept and worked on digital creations of their logos.
I submitted the student designs to Wine Specialist, Louis Conradie. Conradie shared feedback from his team in the department of Fermentation Sciences. After narrowing it down to about 10 student designs, I met with student finalists to discuss revisions.
After COVID-19, we moved our meetings online. I met all of my students in Zoom to review revised designs. After a second round of submissions, Louis Conradie and I discussed the revisions and narrowed the selection to 3 finalists. A student designer, Madison Christy, was selected to finalize the label for a cider product. Louis' department decided to go with a new logo for "The Scholar" brand of wines rather than a new Ivory Tower logo.
During the Fall 2021 semester, I presented the wine label project to my classes. Louis chose the winning logo and design for "The Scholar." I worked with the student designer, Amanda Gaspard, to finalize the label design. In Spring 2021, we joined the Phoenix Challenge (flexography print) team at Appalachian's Graphic Communications Management program to print and produce the labels.
Above: Screenshots taken from a group Zoom meeting to discuss the Ivory Tower labels
These are the student designer finalists!
MADISON CHRISTY
DIGITAL MEDIA COMPOSITION I, CIDER LABEL DESIGNER
Hello! My name is Madison Christy. I am from Dallas, Texas and I am a freshman cross country and track athlete running for Appalachian State University. At App State, I am pursuing a degree in Advertising with minors in Graphic Arts + Imaging Technology and Digital Marketing. I am passionate about experiencing new things, exercising, drinking coffee, uniting others, and creating with purpose
AMANDA GASPARD
DIGITAL MEDIA COMPOSITION I, WINE LABEL DESIGN WINNER
Hello! My name is Amanda Gaspard. At App State, I am pursuing a degree in Creative Advertising with a double minor in Studio Art and Graphic Communication Management. I am also the Graphic Designer for Second Story Media. Amanda is the winner of the wine label project! She redesigned the logo for “The Scholar” wines and designed an identity system to include several wine products for “The Scholar.” She was the lead designer for the project.
JENNA SPARACIO
DIGITAL MEDIA COMPOSITION I, WINE LABEL DESIGN FINALIST, SECTION 102
Hi! My name is Jenna Sparacio, I am a senior at Appalachian State University. I am majoring in Graphic design and minoring in Graphic Communication Management. After school I hope to work for an advertising agency or graphic design firm. I am very passionate about design and am excited to see where life takes me after school!
JOSH BUWICK
DIGITAL MEDIA COMPOSITION I, WINE LABEL DESIGN FINALIST, SECTION 101
Hi! my name is Josh Buwick and I am a Sophomore here at Appalachian State. I am currently undecided but plan to major in Graphic Communication Management along with a General Business Minor. I find myself gravitating toward anything that requires a creative mindset and plan to use this natural interest to develop my personal and professional life.