Click here to read a story about a woman who is "addicted to Coke" (the beverage) .

The story provides the opportunity to apply Pavlovian and modern concepts to a case of classical conditioning outside the lab. Your assignment is to read the entry and answer the questions below.

1. What stimulus event is functioning as the UCS according to Pavlov, Kamin, and Siegel?

2. Why is that event the UCS according to Pavlov, Kamin, and Siegel?

3. Pick 3 stimuli and rank them in order of CS effectiveness according to Pavlov/contiguity theory. Explain why Pavlov ranks them in this order. (Note they don't all need to be good CS+.)

4. Pick 3 stimuli and rank them in order of CS effectiveness according to Rescorla/contingency theory. Explain why Rescorla ranks them in this order. (Note they don't all need to be good CS+.)

5. Pick one stimulus that Pavlov would expect to be a CS+ but Rescorla might not. Why the difference?

6. Pick 1 stimulus that was likely to have suffered from a blocking effect even though it shows a good contiguity/contingency relationship to the UCS.

7. What is the UCR according to Pavlov and Siegel?

8. What is the CR according to Pavlov and Siegel?

9. What situation is likely to produce strong cravings for Diet Coke; mild cravings for Diet Coke; (almost) no cravings for Diet Coke?