PSY 5150
Assignment 1
Fall 2006

Read the Diet Coke story and answer the questions below

A. Describe this case from the viewpoint of Pavlov.
What is our best guess as to the unconditioned reflex?
Identify the UCS and the UCR.
Identify one conditioned reflex. Identify the CS and CR.
What was the acquisition procedure? (Hint: Diagram it.)

B. Describe this case from the viewpoint of Siegel.
What is our best guess as to the unconditioned reflex?
Identify the UCS and the UCR.
Identify one conditioned reflex. Identify the CS and CR.

C. Describe this case from the viewpoint of Rescorla.
What is an example of a strong CS and a weak CS? Why?
What is an example of a CS that Pavlov would predict to be strong but Rescorla would predict to be weak? Why?
Practically, how could you weaken the strong CS and strengthen the weak CS?

D. Describe this case from the viewpoint of Kamin.
What is the UCS?

What is an example of a CS that likely suffers from Blocking? Why?
Practically, how would you strengthen the weak CS?

E. Practically, what is one thing you can do to reduce her craving for and consumption of Diet Coke?