What determines buyer behavior? What’s the best way to promote a product? These are important questions in marketing – an essential business function in for-profit, non-profit and public sectors. In Appalachian State University’s Marketing (BSBA) degree program, students learn how to drive industry initiatives that develop customer satisfaction and retention, contribute to company profits and build connections with suppliers, distributors and the community.
Marketing is about the media, creativity, brands and thinking globally. Marketing is also about teamwork. In this degree program, you will examine topics such as product management, marketing research, promotions, elements of sound price decisions, product distribution, the underlying determinants of buyer behavior, and the social and ethical considerations of marketing decisions. Practical experience is a strong-point of Appalachian’s program, with students encouraged to complete an internship, compete in regional and national competitions and network with industry professionals.
Employment: Recent employers include CBS Sports Radio, E&J Gallo, Ralph Lauren, State Farm, Disney, GEICO, Red Ventures and Target.
In addition to a 53-hour business core, key marketing courses include:
- Sales Management
- Integrated Marketing Communications
- Managing Distribution Channels
- Consumer Behavior
- Marketing Research
- Strategic Marketing Management
Many marketing students choose management or supply chain management in the Walker College of Business or public relations in the Department of Communication as a second field of study along with marketing coursework.
Engagement Outside the Classroom
American Marketing Association – The largest marketing association in North America, this professional association is for individuals and organizations involved in the practice of teaching and study of marketing worldwide. The Appalachian chapter of AMA is the only professional marketing club on campus and is open to all majors.
Appalachian is committed to introducing students to different cultures and teaching them how to live and interact in a global society.
All business students fulfill an international requirement, and an increasing number choose to study abroad through a wide variety of exchange programs. The college maintains partnerships with universities across the globe and continues to expand groundbreaking opportunities in emerging markets.
Requirements for declaring a major within the Walker College of Business are detailed here.
- Appalachian’s marketing students frequently compete in regional and national events, such as the National Collegiate Sales Competition.
- Expert faculty members provide functional business knowledge and practical application of marketing principles.
- The Department of Marketing offers a minor in marketing for non-business majors.
- The BB&T Student Leadership Center offers consultation to all business majors on choosing a career, preparing for interviews and exploring internships and employment.
Number of Students
Method of Delivery
On campus only
- Account Representative
- Advertising Executive
- Brand Manager
- Comparison Shopper
- Consumer Affairs Specialist
- Customer Service Manager
- Distribution Manager
- Franchise Specialist
- Internet Marketing Specialist
- Market Representative
- Marketing Field Coordinator
- Marketing Researcher
- Merchandising Manager
- Non-Profit Organization Manager
- Promotions Director
- Public Relations Manager
- Retail Manager
- Sales Agent
- Sales Manager
- Social Media Manager
James E. Stoddard