Welcome to Dr. James E. Stoddard's Web Page

 

On this page you will find information about me and my marketing classes at the Walker College of Business, Appalachian State University. Please feel free to download and print any information you wish.

 

 

 

Contents

Biographical Information

Curriculum VitaeCourse Syllabi Class NotesPersonal Interests

Biographical Information

Professor Stoddard received his BS in Marine Engineering from Massachusetts Maritime Academy in 1978 and was commissioned in the U.S. Naval Reserve as an Officer with the rank of Ensign.

After receiving his undergraduate degree he worked for Sun Oil Company (Sunoco) as a Marine Engineer through 1988. He received his MBA in 1987 and his Ph.D. in 1994, both from Virginia Polytechnic Institute and State University.

He subsequently joined the faculty at the University of New Hampshire where he taught undergraduate, graduate and executive development classes. In 1998, Professor Stoddard joined the faculty at Appalachian State University.

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Curriculum Vitae

JAMES E. STODDARD, Ph.D.

EDUCATION

DISSERTATION

"The Effect of Group Influence on Organizational Buying"

Committee: Edward F. Fern (Advisor), Janet E. Keith, James R. Brown, George R. Franke, and Rosanne R. Foti.

This research compared individual organizational buying decisions with group organizational buying decisions. Using decision framing notions drawn from prospect theory, predictions were made concerning whether an individual buyer would choose a cautious or risky supplier. Combining prospect theory predictions with theories of social influence, the research then explored how the individual choices may change as a result of group discussion. The research hypotheses that were tested posited that individual organizational buying decisions that were framed as gains would lead buyers to choose a cautious supplier. Then, discussion with other organizational buyers concerning the purchasing decision would lead to an even more cautious supplier choice. On the other hand, when the purchase decision was framed as a loss, individual buyers would tend to choose a risky supplier. Then, discussion with other organizational buyers concerning the purchasing decision would lead to an even more risky supplier choice.

Two laboratory experiments were conducted in order to test the hypotheses. In one experiment, two hundred and fifty six subjects responded to an hypothetical goods procurement scenario where the buying decision was framed either as a gain or loss. The other experiment was similar in nature to the first experiment, except that the hypothetical procurement scenario was service-based. The results suggest differences in responses between the gain and loss frame conditions, but opposite of those predicted. In addition, there was evidence of a choice shift resulting from group discussion that was consistent with the decision framing effects found at the individual level.

AWARDS AND ACADEMIC HONORS

• Summer Research Grant, University of New Hampshire, 1993-1996
• Marketing Department Scholarship, Virginia Polytechnic Institute and State University, 1993
• Doctoral Consortium Fellow, American Marketing Association, Michigan State University, 1992
• Marketing Department Scholarship, Virginia Polytechnic Institute and State University, 1991
• Harold H. Berry Scholarship, Purchasing Management Association of the Carolinas-Virginia, 1990
• Cum Laude, Massachusetts Maritime Academy, 1978

RESEARCH INTERESTS

PAPERS

• The Effect of Information Presentation Format and Decision Frame on Choice in an Organizational Buying Context, with Edward F. Fern.
• An Assessment of Gender Differences in Supplier Selection, with Edward F Fern.
• A Note on The Measurement of Influence Strategies in Channels of Distribution," with Janet E. Keith and James R. Brown.
• How Individual Group Member�s Prior, Divergent Decision Frames Influence the Group�s Choice in a Simulated Organizational Buying Context, with Edward F. Fern.
• Bias in Purchasing Decisions by Organizational Buying Groups: Toward a Theory of Information Sharing,with Edward F. Fern.
• "Personality: Its Measurement and Effectiveness in Predicting Sales Force Outcomes,"
• The Effectiveness of Influence Strategies Under Different Relationship, Environmental Uncertainty, and Transaction Specific Asset Conditions, with Janet E. Keith and James R. Brown.

CONFERENCE PRESENTATIONS

• "The Moderating Effects of Environmental Uncertainty and Trust on Influence Strategies in Channels of Distribution," Invited paper on influence strategies and channels of distribution, 1992 American Marketing Association Winter Educator�s Conference, with Janet E. Keith.
• The Effect of Information Presentation Format and Decision Frame on Choice in an Organizational Buying Context, Competitive paper on organizational buying, 1995 Association For Consumer Research Conference, with Edward F. Fern.
• Group Influence in Organizational Buying: The Effect of the Decision Frame, Working paper on organizational buying, 1995 Association For Consumer Research Conference, with Edward F. Fern.

TEACHING INTERESTS

PROFESSIONAL AFFILIATIONS

1. Principles of Marketing

Syllabus - MKTG 3050

Principles of Marketing

Fall Semester, 1998-1999

 

Professor:	Dr. James E. Stoddard
Office:	Raley 4106
Telephone:	262-6191
Class Time:	9-9:50, 10-10:50 M,W,F
Place:	Raley 4011
Office Hours:	1:00 - 4:20 M,W,F or by appointment
E-mail Address:	[email protected]

 

 

Course Description

The Principles of Marketing course provides the student with a broad overview of marketing. The course explores the external factors that influence a firm's sales such as competition, economic conditions, etc. In addition, much time is spent exploring the buying behavior of both consumers as well as organizational buyers. Furthermore, the course focuses on the controllable variables that firm's adjust to achieve their goals. These include product strategies, distribution strategies, promotion strategies, and pricing strategies.

Expanding the scope of marketing, we shall look at the cultural, economic, political/legal, and technological factors affecting the marketing of products abroad. Furthermore, we will analyze the application of marketing to service and nonprofit organizations as well as the interrelationship between marketing and society. Finally, we shall see how marketing plans are integrated and analyzed using cost analysis, sales analysis, and marketing audits.

 

Class Objective

The basic objective of this class is to familiarize the student with the marketing function of a firm. This objective will be realized through lectures, extensive reading from the textbook as well as supplemental readings, and application of concepts and principles through case analyses and computer exercises. By the end of this course you should have a solid understanding of the marketing function of a firm and the environment within which the firm must operate.

Textbooks

Solomon, Michael R. and Elnora W. Stuart (1997), Marketing: Real People, Real Choices, Upper Saddle River, NJ: Prentice Hall.

Class Attendance

Every student is expected to accept responsibility for satisfactory attendance in this course. Class discussions will supplement the text, and will enhance your understanding of class assignments. Thus, class attendance is important and strongly encouraged.

Keep in mind that you (and only you) are responsible for everything that is discussed or handed out in class. Class material, including graded assignments, will be distributed only once. I do not keep extra copies of class materials or worry about assignments except on the day that they are handed out. If you are not in class that day I will assume that you are not interested in the material.

I strongly suggest that you be particularly conscientious and consistent about attending class as exam questions will draw on both the text and supplemental class notes. Missed exams will be assigned a grade of zero. In general, the only acceptable excuse for missing an exam is an illness requiring hospitalization. Remember, it is your responsibility to be present and prepared for each class. Please keep up with the readings. This class will advance quickly, and it's easy for students to fall behind.

Based on past experience you will receive a very poor grade in this class if you do not attend regularly.

Class Notes

All the class notes and outlines that I will use in this class have been posted on the web. Students are strongly encouraged to download these notes and print them out. Bring them to class so that you do not have to furiously copy down all information projected on the screen. The purpose of providing you with these notes is so that you listen to and interact with the class discussion. Class notes can be found at the following web address:

http://www.appstate.edu/~stoddardje/webpage.html

Grades

Grades will be calculated based on three exams (two midterms and a final). During the semester we will discuss the relevant concepts and theories from class in the context of current events. Therefore, it is highly recommended that each student maintain awareness of the rapidly changing business world by reading trade publications such as Fortune Magazine, Business Week, The Wall Street Journal, etc.

 The computation of grades will be as follows:

 

Component Value Total

Exams 3 @ 33.3% 100%

 

Academic Honesty

The student handbook states that honesty is a core value at the University of New Hampshire. Presenting the work of other students as one's own, or assisting another student to do so, in a written classroom examination is considered to be cheating. Collaboration or aid on out-of-class work is prohibited and is considered cheating. The unattributed use of the ideas, evidence, or words of another person, or the conveying of the false impression that the arguments and writing in a paper are the student's own is considered to be plagiarism. The deliberate falsification of information substituted in place of the truth is considered to be misrepresentation. The penalty for cheating, plagiarism or misrepresentation in this course is failure in the course.

Honesty in your academic career will develop into professional integrity. The faculty and students of the University of New Hampshire will not tolerate any form of academic dishonesty.

Extra Credit

During the semester extra credit reading assignments may be given. These assignments are not mandatory and are only designed to enhance the students knowledge of current business marketing issues. Each extra credit reading assignment will be taken from a current issue of Fortune Magazine. I will offer you the opportunity to obtain an inexpensive subscription to this magazine if you wish. I will not place any of the extra credit assignments on reserve at the library. If you elect not to subscribe to Fortune Magazine it is your responsibility to read the assigned articles if you desire the extra credit.

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2. Marketing Research

McDaniel, Carl Jr. and Roger Gates (1998), Marketing Research Essentials, Cincinnati, OH: South-Western College Publishing.

The honesty is a core value at Appalachian State University. Presenting the work of other students as one's own, or assisting another student to do so, in a written classroom examination is considered to be cheating. Collaboration or aid on out-of-class work is prohibited and is considered cheating. The unattributed use of the ideas, evidence, or words of another person, or the conveying of the false impression that the arguments and writing in a paper are the student's own is considered to be plagiarism. The deliberate falsification of information substituted in place of the truth is considered to be misrepresentation. The penalty for cheating, plagiarism or misrepresentation in this course is failure in the course.