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Alumna Profile: Kate Bennett ’16

May 25, 2015

Marketing major Kathryn “Kate” Bennett ’16 served as president of Appalachian’s American Marketing Association (AMA) chapter her junior year and was the organization’s web designer as a senior. Those experiences “allowed me to not only further my marketing knowledge, but also lead and help others to do the same,” she explained.

Through her work with AMA, Bennett worked closely with Appalachian’s Department of Marketing to market the major to her peers.

“Marketing is such a versatile major,” said Bennett. “There is no one clear definition of the field; it is a broad topic that allows you to reach into the world in many different areas.”

Marketing students at Appalachian examine topics such as product management, marketing research, promotions, elements of sound price decisions, product distribution, the underlying determinants of buyer behavior, and the social and ethical considerations of marketing decisions.

Bennett advises students who are considering marketing as a major to join AMA early to see if the field is a good fit for them.

“I became heavily involved in the marketing department early on in my college career, allowing me to create relationships, experiences, and gain knowledge prior to some of my classmates,” Bennett said.

Most students who choose a business discipline as a major declare as a sophomore or junior, but the club is open to freshmen and sophomores, too.

“I also found a minor that fits my need to help others through leadership,” Bennett said, referring to her leadership studies minor, offered through the Reich College of Education’s Department of Human Development and Psychological Counseling.

  • “Marketing… allows you to reach into the world in many different areas.”

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programs

Degrees

Program

  • Marketing (BSBA) - General Marketing

    Marketing is an essential business function in for-profit, non-profit and public sectors. This program prepares graduates to drive industry initiatives that develop customer satisfaction and retention, contribute to company profits and forge connections with suppliers, distributors and the community.

Department

  • Department of Marketing and Supply Chain Management

    At Appalachian State University, students in the Walker College of Business’ Department of Marketing and Supply Chain Management learn to drive industry initiatives that develop customer satisfaction and retention, contribute to company profits and build connections with suppliers, distributors and the community. Students majoring in marketing may select a concentration in general marketing, digital marketing or sales. Students majoring in supply chain management (SCM) learn about logistics, operations, strategic sourcing, process improvement strategies and supply chain technologies, enabling them to compete in the global marketplace and help future employers reduce costs, improve profits and expand their markets. Learn more at marketing.appstate.edu.

College

  • Walker College of Business

    The Walker College of Business has been accredited by AACSB International – the premier global accrediting body for schools of business – since 1976. It is among only one-third of U.S. business schools and 15 percent of business programs worldwide that hold this accreditation, and is consistently named one of “The Best Business Schools” by The Princeton Review.

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