The Bachelor of Science in Music Industry Studies - Music Manufacturing and Merchandising degree in the Hayes School of Music provides students with the knowledge and experience to join multiple fields in the music products industry, including careers with major and independent music stores and musical instrument manufacturers.
Courses in the Music Industry Studies - Music Manufacturing and Merchandising degree provides students with extensive experience with all of the musical instruments as well as classes in merchandising and personal selling techniques. The required business minor will familiarize students with basic business and entrepreneurial skills they will need to develop successful careers in this field, and musical training will allow students to speak intelligently with musicians. Successful completion of all coursework leads to a capstone internship which generally occurs in a major music center.
Alumni occupy positions in many aspects of the music products industry. Employers include Guitar Center, Music and Arts, Yamaha, as well as many small businesses and specialized instrument makers.
All Music Industry Studies majors complete a minor in Business.
Engagement Outside the Classroom
- Split Rail Records, Appalachian’s nationally recognized student-run record label
- Music and Entertainment Industry Student Association
Appalachian is committed to introducing students to different cultures and teaching them how to live and interact in a global society.
All Hayes School of Music students take MUS 2018 World Music as a requirement within their degree programs. Additionally, Music students are eligible to participate in international programs, including recent course-related activities in Ireland, South Africa and Cuba.
All students must audition to be accepted into the Hayes School of Music. In addition to the audition on their principal instrument or voice, students interested in Music Industry Studies must supply two additional documents. See Supplemental Requirements
- The Hayes School of Music prepares young musicians for professional lives as performers, composers, music educators, music therapists, conductors and music industry professionals, ensuring the next generation of musical leadership for the state, region and nation.
- With employment and graduate school placement record of nearly 100 percent, our students typically move into professional music careers, including performing, teaching, clinical work, research and business, as well as other career fields that value collaboration, logical reasoning and creative thinking.
- The Hayes School of Music engages the local and regional community with more than 190 concerts each year, giving students valuable performance experience.
On campus only
Ms. Kim Wangler
Director of Music Industry Studies
Room 317, Broyhill Music Center