The Communication, Electronic Media/Broadcasting (BS) major at Appalachian State University teaches you more than learning how to read a Teleprompter. You’ll learn the tools needed for career success in any aspect of broadcasting. Classes give a well-rounded knowledge of the field, from sales programming to writing for commercials or news. Internships and on-campus media opportunities will give even greater technical expertise.
In the new Beasley Media Complex, you will work with up-to-date facilities including 20 audio and video editing suits and modern TV studios. You will learn to edit video using Final Cut Pro, edit audio with Avid Media Composer, and get experience as camera operators and audio and technical directors.
Students in this program are highly sought after because of the practical opportunities their classes and internships provide. Some students complete two or more internships by the time they graduate. Opportunities for practical experience include the Department of Communication’s award-winning radio station WASU and newly launched AppTV, and Appalachian Athletics. You will also be prepared to become a stringer for North Carolina news networks or apply for the prestigious Kellar Radio Talent Institute, a farm system for the radio industry.
Employment: Saturday Night Live, CNN, Extreme Home Makeover, Ole’ Miss Athletics, NASCAR, Clear Channel, Sun Belt Digital Media, Blue Ridge Broadcasting, WCNC Charlotte, WBTV Charlotte, WKYC TV in Cleveland and other outlets
Graduate School: The program does not encourage graduate school directly out of this program, since the industry does not require it.
Core courses in communication and public speaking, plus courses in video production, Internet communication, writing, ethics, television studio production, management, regulation, along with a specialized courses in either media journalism, media production, or media sales and programming.
A minor is required. Popular minors include:
- General Business
- Political Science
- Criminal Justice
- Computer Information Systems
Engagement Outside the Classroom
National Broadcasting Society - NBS sessions teach students about job workshops, internship opportunities, resume building, broadcasting issues, professionalism and professional contacts. NBS also offers hands-on experience through videotaping and marketing Appalachian’s commencement exercises.
The Broadcast Education Association (BEA) - offers regional and national conferences and opportunities for students to showcase their works.
AppTV - The department’s cable television station gives students experience in television production and also provides internship opportunities.
WASU - Named mtvU’s college radio station of the year in 2012, WASU provides music and talk radio for students and the surrounding area. To become involved students must take a one credit hour class, complete six observation hours and pass the final exam.
The Appalachian - Appalachian’s student-run newspaper features a video desk and offers students experience reporting in news, sports and entertainment. Students can join at any level.
Appalachian is committed to introducing students to different cultures and teaching them how to live and interact in a global society.
The Electronic Media Broadcasting degree has a resource -based admission policy and accepts students each semester based on GPA. In order to apply, a student must satisfactorily complete COM 1200 and must have at least a 2.0 GPA to be considered.
- The Electronic Media Broadcasting program is located in the Beasley Media Complex, which opened in 2013 and houses 20 audio and video editing suits, modern TV studios and interactive classrooms.
- The Kellar Radio Talent Institute provides an opportunity for students to learn from industry professionals about the various aspects of the industry. Students must apply.
- On-campus learning opportunities include the award-winning radio station WASU, Appalachian Athletics and AppTV.
- Students are strongly encouraged to participate in internships. Host sites include: CNN, Weather Channel, the David Letterman Show, and radio and TV stations in Charlotte, N.C., Columbia, S.C., and other markets.
- The Department of Communication offers a full-time internship coordinator to help students find internship host sites and receive class credit for their work.
- The department has a strong alumni network that keeps alumni, faculty and current students connected.
- Students can participate in a dual degree program and earn two undergraduate degrees in communication, one from Appalachian and the other from a partner university in Mexico, the Universidad de las Américas Puebla (UDLAP). Watch video >>
Number of Students
Method of Delivery
On campus only
- Anchor Person
- Audio Engineer
- Creative Director
- Executive Producer
- Field Producer
- Floor Manager
- Media Buyer
- Radio or TV Narrator
- News Commentator
- Radio or TV News Reporter
- Radio Program Director
- Radio Reporter
- Radio or TV Sales Representative
- Sales Manager
- Sports Announcer
- Station Manager
- Technical Director
- TV programming department
Dr. Janice Pope