Graphic communications is a vibrant and growing sector of the economy. In North Carolina alone, print-related media activities employ more than 22,000 people in 1,400 establishments. This includes packaging design and production, print production of all kinds and cross-media digital marketing.
Appalachian State University’s Thomas W. Reese Graphic Communications Management Program prepares you for entry-level supervisory and staff positions in graphic communications. The Graphic Communications Management (BS) – Cross Media Production degree, in particular, focuses on applying graphic messaging across different channels/platforms such as web, email, print, cover wraps, etc. to communicate to various markets. You can also choose the Print / Packaging Production concentration within the program. As a student, you’ll be eligible to apply for scholarships in excess of $20,000, and you’ll have the opportunity to participate in Career Connections, the program’s job fair for majors.
This program is housed in Appalachian’s Department of Art.
Employment: Students are prepared to enter the workforce in a range of roles upon graduation. Employers include Classic Graphics, WestRock (formerly RockTenn), Salem1, R.R. Donnelly, Meredith-Webb, Wright Global Graphics, Copac Global Packaging, CCL Label and other companies.
In order to put you at a competitive advantage in the field, a General Business minor is required.
Engagement Outside the Classroom
Technical Association of the Graphic Arts (TAGA) - a student club of this professional organization.
Gamma Epsilon Tau - a national collegiate honors society for graphic art students.
Appalachian is committed to introducing students to different cultures and teaching them how to live and interact in a global society.
- Students learn in campus laboratories using contemporary production technology.
- Mountaineer Printing is a student-run print shop serving the campus community. It is operated as part of an advanced printing and finishing course.
- Two internships are required to deepen students’ practical knowledge and experience.
- An active industry advisory board supports the program mission and provides students opportunities for industry internships.
- This program offers a number of scholarships.
On campus only
- Pre-press managers
- Post-press managers
- Digital press managers
- Art directors
- Account managers
- Vice presidents of sales
Dr. George Glisan
Professor and program coordinator
119 Katherine Harper Hall