Appalachian State University
Marketing (BSBA) - Digital Marketing
Application Deadlines
Location
Boone campus
Got credits?
Learn about transferring credits to App State
Elevate brands, capture audiences and lead in the digital age.
As technology and culture rapidly evolve, the way that marketers reach their audiences grows as well.
Gain the skills to break into this booming industry or refresh your marketing skills using the latest techniques with App State’s Bachelor of Science in Business Administration (BSBA) in Marketing - Digital Marketing.
Digital marketing equips graduates with the knowledge base and skill set to leverage digital marketing platforms such as social media, email and search engines.
Our cutting-edge program teaches students marketing, communication and analytical knowledge to prepare them for high-demand marketing career opportunities.
The U.S. Bureau of Labor Statistics forecasts a 6% job growth for all marketing careers, including digital marketing, through 2032.
As a Walker College of Business student, you’ll have access to Business Careers Services, where you can build career skills through professional and leadership development training. This resource provides career coaching, resume reviews, coursework, events, networking opportunities and more.
App State’s Walker College of Business is accredited by AACSB International, the Association to Advance Collegiate Schools of Business. This distinction is held by fewer than 6% of all business schools.
A ‘Best College’ for 2025
The Princeton Review named App State among the best schools in the U.S. and Southeast for 2025.
Top 3 in innovation, undergraduate teaching
U.S. News & World Report has recognized App State as a top three school for innovation and the high quality of its undergraduate instruction for eight consecutive years.
A ‘Best College’ for value
App State’s quality, affordability and student outcomes place it among the nation’s 2024 best schools for value, according to Money.com
Innovative Academics
Courses
Minors
A minor is not required. However, many marketing students choose to minor in management, supply chain management or public relations.
Transferring Credits
Learn about App State’s credit transfer process, and use our Transfer Equivalency Course Search tool to determine how your courses may transfer to App State.
General Education
With courses in history, natural and social sciences and humanities, App State’s General Education Program will reshape your outlook on learning and provide a foundational skill set that will prepare you for any career.
Accelerated Master’s
You can begin your graduate studies as an undergraduate and earn your master’s degree in as little as one year.
Careers and Mountaineers
Where can an App State degree take you? Anywhere you want to go! Our passionate and engaged alumni become leaders in their communities and chosen professions.
Careers
- Digital Marketing Manager
- Digital Marketing Specialist
- Content Marketing Manager
- Digital Marketing Analyst
- Social Media Marketing Manager
- Digital Marketing and Strategy Specialist
- Digital Transformation Specialist
Some of these roles may require education beyond a bachelor’s degree.
Career information resource
App State’s Career Development Center
Services provided by the Career Development Center include resume reviews, career coaching, job and internship search assistance, and other tools for you to achieve life and professional success.
More to Explore at App State
Fund Your Education
Numerous scholarship and financial aid opportunities are available to help fund your App State education. Learn more about scholarships and financial aid.
International Experience
Work outside your cultural boundaries. Learn more.
Real-world Internships
Gain firsthand experience while earning your degree. Learn more
Find Your Community
Get inspired and get involved by joining App State clubs and organizations, such as App State’s American Marketing Association chapter. Learn more
Honors College
Develop high-level creative thinking and research skills. Learn more and check out the Walker College honors program.
Apply
Are you ready to become a Mountaineer? Take the next step, apply for admission to App State and elevate your future success.
Admissions questions? Contact us.
Connect
Visit Campus
Explore App State’s campuses in Boone and Hickory and learn more about what life is like as a Mountaineer.
Attend an information session to get to know App State’s people and programs.
Admissions Counselor
Have questions related to the App State admissions process? Our admissions counselors are here to help.