Appalachian State University
Marketing (BSBA) - Digital Marketing
Application Deadlines
Location
Boone campus
Got credits?
Learn about transferring credits to App State
Elevate brands, capture audiences and lead innovation in the digital age.
Marketing is no longer just about selling — it’s about transforming. As technology continues to reshape industries, professionals who can bridge marketing insight and digital innovation are in high demand across numerous sectors, from retail and tech to health care.
In a world driven by artificial intelligence (AI), data and creativity, App State’s Bachelor of Science in Business Administration (BSBA) in Marketing - Digital Marketing prepares you to elevate brands, capture audiences and lead innovation in the digital age.
You’ll go beyond traditional marketing to learn how technology reshapes how consumers connect, engage and make choices. Through hands-on projects and industry-driven coursework, you’ll explore social media strategy, influencer marketing, AI-powered analytics, automation and sustainable marketing practices that make a real impact.
Our program gives you the tools to turn insights into action — using data and digital storytelling to design experiences that matter. You’ll graduate ready to shape the future of marketing and drive change across industries.
The U.S. Bureau of Labor Statistics projects 6% job growth for marketing careers through 2032, especially in digital strategy and analytics — making this one of the most dynamic fields today.
As a student in App State’s Walker College of Business, you’ll benefit from Business Career Services, which offers career coaching, leadership development, networking events and connections with top employers eager for digitally savvy talent.
App State’s Walker College of Business is accredited by AACSB International, the Association to Advance Collegiate Schools of Business, placing it among the top 6% of business schools worldwide — a global mark of excellence.
R2 for high research activity
App State has earned a Research 2 Carnegie Classification, recognizing the university’s high research activity and doctorate production. Learn more about App State’s R2 status
Top 3 in innovation, undergraduate teaching
U.S. News & World Report has recognized App State as a top three school for innovation and the high quality of its undergraduate instruction for eight consecutive years.
A ‘Best College’ for value
App State’s quality, affordability and student outcomes place it among the nation’s 2024 best schools for value, according to Money.com
Elevate Your Education
Courses
Minors
A minor is not required. However, many marketing students choose to minor in management, supply chain management or public relations.
Transferring Credits
Learn about App State’s credit transfer process, and use our Transfer Equivalency Course Search tool to determine how your courses may transfer to App State.
General Education
With courses in history, natural and social sciences and humanities, App State’s General Education Program will reshape your outlook on learning and provide a foundational skill set that will prepare you for any career.
Accelerated Master’s
You can begin your graduate studies as an undergraduate and earn your master’s degree in as little as one year.
Careers and Mountaineers
Where can an App State degree take you? Anywhere you want to go! Our passionate and engaged alumni become leaders in their communities and chosen professions.
Careers
Graduates of App State’s BSBA in Marketing - Digital Marketing program are prepared for the fast-evolving, high-demand world of digital business. With skills in analytics, strategy and creative problem-solving, you’ll be ready to lead organizations through the next wave of marketing innovation. Career paths include:
- Digital Marketing Manager
- Digital Marketing Specialist
- Content Marketing Manager
- Digital Marketing Analyst
- Social Media Marketing Manager
- Digital Strategy Specialist
- Digital Transformation Specialist
- Marketing Automation or AI Marketing Analyst
Some of these roles may require education beyond a bachelor’s degree.
Career information resource
App State’s Career Development Center
Services provided by the Career Development Center include resume reviews, career coaching, job and internship search assistance, and other tools for you to achieve life and professional success.
More to Explore at App State
Fund Your Education
Numerous scholarship and financial aid opportunities are available to help fund your App State education. Learn more about scholarships and financial aid.
International Experience
Work outside your cultural boundaries. Learn more.
Real-world Internships
Gain firsthand experience while earning your degree. Learn more
Find Your Community
Get inspired and get involved by joining App State clubs and organizations, such as App State’s American Marketing Association chapter. Learn more
Honors College
Develop high-level creative thinking and research skills. Learn more and check out the Walker College honors program.
Apply
Are you ready to become a Mountaineer? Take the next step, apply for admission to App State and elevate your future success.
Admissions questions? Contact us.
Connect
Visit Campus
Explore App State’s campuses in Boone and Hickory and learn more about what life is like as a Mountaineer.
Attend an information session to get to know App State’s people and programs.
Admissions Counselor
Have questions related to the App State admissions process? Our admissions counselors are here to help.