Appalachian State University
Marketing (BSBA) - Sales
Application Deadlines
Location
Boone campus
Got credits?
Learn about transferring credits to App State
Learn the ABCs of sales — always be closing.
Sales and marketing professions bridge the gap between an organization and its audience. Professionals in these fields must be creative, analytical and understand the value of meaningful relationships.
With a Bachelor of Science in Business Administration (BSBA) in Marketing - Sales from App State, you will engage with the business community and address real-world problems, emerging ready to make a positive difference in any organization.
A sales and marketing degree prepares you to work in the market-facing side of business, reaching customers, consumers and the public. You’ll study forecasting and territory management, understand customer expectations and buyer behavior, gather feedback, communicate, budget and relate sales and marketing goals.
Corporate and nonprofit employers will look at you to fill sales roles in this fast-paced, in-demand industry.
As a Walker College of Business student, you’ll have access to Business Careers Services, where you can build career skills through professional and leadership development training. This resource provides career coaching, resume reviews, coursework, events, networking opportunities and more.
App State’s Walker College of Business is accredited by AACSB International, the Association to Advance Collegiate Schools of Business. This distinction is held by fewer than 6% of all business schools.
R2 for high research activity
App State has earned a Research 2 Carnegie Classification, recognizing the university’s high research activity and doctorate production. Learn more about App State’s R2 status
Top 3 in innovation, undergraduate teaching
U.S. News & World Report has recognized App State as a top three school for innovation and the high quality of its undergraduate instruction for eight consecutive years.
A ‘Best College’ for value
App State’s quality, affordability and student outcomes place it among the nation’s 2024 best schools for value, according to Money.com
Elevate Your Education
Courses
Minors
A minor is not required. However, many marketing students choose to minor in management, supply chain management or public relations.
Transferring Credits
Learn about App State’s credit transfer process, and use our Transfer Equivalency Course Search tool to determine how your courses may transfer to App State.
General Education
With courses in history, natural and social sciences and humanities, App State’s General Education Program will reshape your outlook on learning and provide a foundational skill set that will prepare you for any career.
Accelerated Master’s
You can begin your graduate studies as an undergraduate and earn your master’s degree in as little as one year.
Careers and Mountaineers
Where can an App State degree take you? Anywhere you want to go! Our passionate and engaged alumni become leaders in their communities and chosen professions.
Careers
- Account Representative
- Brand Manager
- Buyer
- Consumer Affairs Specialist
- Customer Service Manager
- Development Officer
- Distribution Manager
- District Sales Manager
- Franchise Specialist
- Fundraiser
- Grant Writer
- Import/Export Manager
- Management Trainee
- Marketing Planner
- Marketing Research Analyst
- Media Buyer/Analyst
- Merchandising Manager
- Non-Profit/NGO Manager
- Product Manager
- Promotions Director
- Property Manager
- Public Relations Manager
- Sales Manager
- Social Media Manager
Some of these roles may require education beyond a bachelor’s degree.
Career information resource
App State’s Career Development Center
Services provided by the Career Development Center include resume reviews, career coaching, job and internship search assistance, and other tools for you to achieve life and professional success.
More to Explore at App State
Fund Your Education
Numerous scholarship and financial aid opportunities are available to help fund your App State education. Learn more about scholarships and financial aid.
International Experience
Work outside your cultural boundaries. Learn more.
Real-world Internships
Gain firsthand experience while earning your degree. Learn more
Find Your Community
Get inspired and get involved by joining App State clubs and organizations, such as App State’s American Marketing Association chapter. Learn more
Honors College
Develop high-level creative thinking and research skills. Learn more and check out the Walker College honors program.
Apply
Are you ready to become a Mountaineer? Take the next step, apply for admission to App State and elevate your future success.
Admissions questions? Contact us.
Connect
Visit Campus
Explore App State’s campuses in Boone and Hickory and learn more about what life is like as a Mountaineer.
Attend an information session to get to know App State’s people and programs.
Admissions Counselor
Have questions related to the App State admissions process? Our admissions counselors are here to help.